Budweiser beer has been around since the beginning of time. They have been advertizing since the beginning of the creation of their product. In their 1957 ad, they have a male and female. They appear to be a high class family sitting down to enjoy a nice dinner. The beer is perfect as the man pours it and both the man and female cannot take their eyes off of the beautiful beer. The women is an attractive lady. The slogan on the ad is “Where there’s life… there’s bud!” It says that with out a nice Budweiser you aren’t living life.
The newer Budweiser ad is a picture of a very attractive female in a bathing suit stepping in front of bottle of beer. It makes the reader think that in order to get women like this you need to drink bud. The bottle is larger than the woman making the assumption that the beer is more important than the woman.
Coca-Cola products have also been around for what seems like forever. So have their sub products, such as 7-UP. Ina 1947 7UP ad it shows a nice looking family spending a splendid afternoon together. The first slogan is “Sky High in Family Fun.” Then “Fresh up with seven-Up is written large across the top, with a cartoon family having a blast. The ad wants you to believe that by purchasing 7UP you will be purchasing hours of family fun, and all of your family will love.
In the newer 7Up ad they try a different approach. It is an old 7Up bottle pouring out into a glass that is turning into a new 7Up can. “Good then” is written across the to next to the old bottle and “Better now” is slapped next to the new can. The ad is trying to tell their customers that they have changed the ingredients of the beverage to make it all natural. In a world that is all about natural and organic ingredients now it is a brilliant advertizing campaign.
Jell-o is a another long standing product. In this 1952 advertisement it shows a stressed out cartoon mom trying to control her children and hopefully some of her kids friends, they did believe in big families back then though. Anyway, they are out of control running around on Halloween. The is telling stressed out moms to buy jell-o and make it and all we become less hectic. It’s a sweet treat that all kids love, and it will calm them down.
In the new ad Jell-o is doing a similar thing. This specific ad is for instant pudding. Something quick that all families need to survive, something quick. It can also attract customer by the slogan: “Every wallet needs a little wiggle room,” it is clever because it covers to topics. Pudding wiggles and moves around, but also families these days are all looking to save a dollar. Cheap pudding is a tasty way to keep your budget in line. Thank goodness for Jell-o!
