News Releases: Good and Bad

Good news releases:
http://www.prnewswire.com/news-releases/groundhog-day-in-pa-punxsutawney-phil-predicts-six-more-weeks-of-wintry-weather-83332877.html

This is a good news release because it gives you some breaking news, if six more weeks of winter can be breaking news. And it also tells about other things that Pennsylvania has to offer. It talks about all the possible tourism things in the state for the next six months.
It does more than one job, making it a good release.

http://www.prnewswire.com/news-releases/toyota-announces-comprehensive-plan-to-fix-accelerator-pedals-on-recalled-vehicles-and-ensure-customer-safety-83233002.html

This is another good release because the PR person is getting out in front of what can be bad publicity and attempting to fix the problem. The company is relaying information to all potential people affected by the problem and letting them know what to do in order to fix it. They are not denying a problem, they are making sure they get in front of it making this a solid PR piece.

BAD:
http://www.prnewswire.com/news-releases/a-knock-out-extravaganza---a-production-for-the-entire-family-83372667.html

I would call this a bad piece because it doesn't really go into a lot of detail. It tosses the basics out there but does not tell the reader what "valuable giveaways, one of a kind contests, and half-time interactive entertainment," there will be. It does nothing to attract a person to the event.

http://www.globenewswire.com/newsroom/news.html?d=183393

This is another bad piece. I think it is a bad piece because it is reporting on an event that happened two months ago. It is also filled with a lot of technical jargon and things that the normal person would not understand.